Dinasim Learning was founded by Divesh Bathija as a startup in 2012. The Mumbai-based company’s objective was to make Mathematics easy for students by inculcating changes in the pedagogical teaching plan of the subject.

Dinasim Learning pays emphasis on the conceptual points of Math teaching and departs from the conventional approach of learning as a highly scoring subject.

Bathija’s company has been successful in evading the perception that Maths is a dry, boring, scary subject as felt by so many students.

The CEO is jubilant that his company’s vision has been well taken and the interactive games have made it highly popular.

Dinasim Learning brand has hit foreign shores and is fast expanding in foreign schools with a remarkable spread in the UAE.

In an interview with BUSINESS VIEWS, Bathija looks at the entire gamut of his start up’s journey and shares his future plans.

Excerpts…

What ails the Maths teaching in our schools and how Dinasim Learning has addressed that?

Math is approached in a traditional manner, where technology has been integrated but ultimate focus is on portion completion and technical know-how, however, math being a subject based on logic there is very limited justice given to it. However every math teacher is very creative and has wonderful ideas, but due to the system, it gets difficult for them to execute these ideas.

We have been able to provide tailor-made solutions for schools where math teachers can share their plans and we integrate games which can be added in a seamless manner and teachers can effectively execute these games keeping in mind the portion completion.

What were the strengths of Dinasim Learning that contributed to its success?

Selection of popular games which students play in their free time, mapping such games to math has played a huge innovate role for schools who wish to include a new dimension to the subject. Since we have the capacity to curate games from any given material in the school, it allows us to provide customized solutions to every school keeping in mind the demographic conditions of the school.

How far the startup has been successful in addressing the perception that Maths is tough and complex and made it an interesting subject?  Is there a separate training module for teachers?

We have been successful in implementing these methods in over 80 schools across UAE, India, and Nepal mentored 45,000 students, trained over 800 teachers.

Yes, we have specialized training workshops for teachers.

What is your marketing strategy for Indian and foreign schools? How the startup is funded?

There is no promotional activity as such we have organically grown and will be focusing on adding value to as many schools as possible in India and abroad as well. The startup is bootstrapped.

What is your revenue model, how would schools access this program?

We bill all our programmes to schools and not children. In our latest programme, we shall be looking at the new model of B2C (Math Clinic) where we will be charging per student.

Do you have an assessment system in evaluating the impact of your program on students who face a problem in learning Maths?

We have an assessment before and after our workshops, to assess the impact of the session. We have games designed for different learners such that we can cater to all types of students.

Do you have any competitors?

Yes, several smart classes, Byjus, Cue Math are doing some incredible work in the field of math, hopefully, we all are able to create students who can ask better questions rather than just providing correct answers.

What is your outlook for the future and message for startups?

We intend to make math a language, which can be spoken by everyone and be treated like a subject. We have a few new programmes in line which shall be launched soon, allowing every school to afford this innovation.

The message for startups is that it should have an impact on society. If you have planned to start a venture make sure you have a strong vision. Be innovative in your approach and develop impactful products. Focus toward upward direction and aim success.