G. Kalyan Kumar
Miraggio, the premium brand of handbags has launched a new collection with Bollywood star Shanaya Kapoor as the muse to curate the collection symbolising high glamour. The Miraggio x Shanaya collaboration is a kaleidoscope of colours and textures, with bursts of pink, green, orange, yellow and silver.
Powered by collaboration, the Miraggio collection aims to elevate your style to the next level. The brand is focusing on a new niche inspired by the free-spirited women of today.
Miraggio bags on offer will be matching every reason and season, with each bag showing off remarkable versatility. The collection has an expansive array of Totes, Slings, Baguette bags, and Cross Body bags. They are crafted from PU, Faux Leather and Vegan Leather.
An elated Shanaya Kapoor commented: “I am thrilled to be on board and a part of the latest Miraggio campaign. The colours and designs are the fun elements that resonate most with me and I am super excited for their collection.”
The Miraggio premium collection comes in many colours and dynamic silhouettes. Star Shanaya’s youthful and chic persona completely melds with Miraggio’s trendy spirit.
The brand managers are upbeat about the overwhelming response. Consisting of individual drops, the collaboration with Shanaya reflects the brand spirit in terms of fun, style, uniqueness and confidence.
The majestic launch of the new collection of bags aligns with the brand’s mission to style the modern woman who is independent and bold enough to experiment. Each bag in Miraggio’s new launch is bound to enhance the customer’s looks making fashion more fun and accessible.
The inaugural drop is ‘After Party Collection’
The inaugural drop 'After Party Collection' is geared up for the holiday season. This drop has carefully curated opulent pieces offered in fabulously festive iterations matching the vibes of the upcoming and ongoing celebrations.
Miraggio also celebrates the return of the Moon Bag, with metallic clutches and commodious totes. The 'After Party Collection' has a myriad of fun textures, colours, shapes, and sizes. Miraggio is urging patrons to build a handbag wardrobe as an extension of their personality to express their persona, mood and dynamic style.
Patrons can buy Miraggio bags online. The purchase can be made from the company website miraggiolife.com along with other e-retail platforms like Nykaa Fashion, Myntra, Ajio, Tata Cliq, and Amazon.
According to Mohit Jain, founder of Miraggio, the Shanaya collection of Miraggio bags will break the internet and create waves in the handbag retail industry. The stellar collection is the epitome of style, giving all Miraggio muses a personal spotlight wherever they go.
Mohit Jain is driven by the vision of creating a premium quality, affordable fashion bag for everyone and anyone. With his background and experience in the direct-to-consumer marketing arena, Mohit is quite upbeat about future opportunities in the retail sector, especially fashion accessories.
Brand Miraggio is seeking to fill the gap in the Indian accessories markets where premium quality handbags are in short supply. The launch of the premium handbag by Miraggio reflects the endeavour to create a brand that is high in aspirational value with quality surpassing existing market shareholders.
Jain promises that Miraggio is committed to creating customer novelty and loyalty to the Miraggio Muses by providing the best online purchasing experience.
